Published: 8th August 2011
BCAP (The Broadcast Committee of Advertising Practice) sets and reviews the rules for broadcast advertising.
It has proposed that rules preventing commercial abortion providers from advertising on TV should be relaxed. It also proposed to make any post-conception advice services (PCAS) state on their adverts if they do not directly refer for abortion.
The CMF response strongly opposed the proposals to make it easier for abortion providers to advertise on TV, and opposed any requirement to force PCAS that are not tied into the abortion industry (such as pregnancy counselling centres run by volunteers) to state on adverts that they do not directly refer to abortions. Advertising by organisations with a vested interest in increasing the numbers of abortions carried out at their clinics will preclude women from learning about and accessing services that offer independent advice.
A recommendation from BCAP following this consultation will be sent to Ofcom by the end of 2011.
Steven Fouch (CMF Head of Communications) 020 7234 9668
Alistair Thompson on 07970 162 225
Christian Medical Fellowship (CMF) was founded in 1949 and is an interdenominational organisation with over 5,000 doctors, 900medical and nursing students and 300 nurses and midwives as members in all branches of medicine, nursing and midwifery. A registered charity, it is linked to over 100 similar bodies in other countries throughout the world.
CMF exists to unite Christian healthcare professionals to pursue the highest ethical standards in Christian and professional life and to increase faith in Christ and acceptance of his ethical teaching.